Facebook Popularity
Facebook is the largest social media platform online.
Facebook has 3.05 billion monthly active users worldwide.
Facebook has 2.09 billion daily active users.
Facebook has 3.96 billion people using Facebook services monthly.
Facebook has 3.14 billion people using Facebook services daily.
Facebook Users by Country
India has the most Facebook users, with over 378 million users.
United States has the second most Facebook users, with over 193.8 million users.
Indonesia has the third most Facebook users, with over 119.05 million users.
Brazil has the fourth most Facebook users, with over 112.55 million users.
Facebook User Demographics
56.8% of Facebook users are male, compared to 43.2% female.
70% of people aged 18-29 use Facebook.
77% of people aged 30-49 use Facebook.
73% of people aged 50-64 use Facebook.
50% of people aged 65+ use Facebook.
WhatsApp Popularity
WhatsApp is the most popular messaging app in the world.
WhatsApp has over 2.7 billion monthly active users worldwide.
WhatsApp has over 1 billion daily active users.
WhatsApp has over 50 billion messages sent every day.
WhatsApp has over 1 million new users signing up every day.
WhatsApp Users by Country
India has the most WhatsApp users, with over 487 million users.
Brazil has the second most WhatsApp users, with over 148 million users.
United States has the third most WhatsApp users, with over 105 million users.
Indonesia has the fourth most WhatsApp users, with over 89 million users.
Pakistan has the fifth most WhatsApp users, with over 76 million users.
WhatsApp User Demographics
71% of online adults aged 18-29 use WhatsApp.
56% of online adults aged 30-49 use WhatsApp.
44% of online adults aged 50-64 use WhatsApp.
29% of online adults aged 65+ use WhatsApp.
60% of WhatsApp users are male, compared to 40% female.
Other WhatsApp Facts
WhatsApp is used in over 180 countries.
WhatsApp supports over 100 languages.
WhatsApp has over 5 million businesses using its platform.
WhatsApp has over 1 billion voice and video calls made every day.
Pinterest Popularity
Pinterest is the 15th most popular social media platform worldwide.
The platform has 518 million monthly active users worldwide.
Pinterest had a steady decline in monthly active users in 2021, after seeing a constant increase throughout 2020.
Significantly more women than men use Pinterest, with women making up almost three-quarters of its user base.
Pinterest Users by Country
The country with the most Pinterest users is the United States, with almost 90 million users.
Brazil has the second most users, with 38.925 million users, followed by Mexico, Germany, and France, respectively.
Pinterest User Demographics
Women between the ages of 25 to 34 make up more than a fifth of all users, followed by women aged 18 to 24 years.
The platform has 25.1 million Gen Z users.
Pinterest's biggest audience segment is women aged 25-34.
ther Pinterest Fact
Pinterest generated over three billion U.S. dollars in global annual revenue in 2023.
Pinterest received a user satisfaction rating of 73 out of a possible 100 points in July 2023, up from 71 points in 2022.
Pinterest saw a 7.5 percent growth in users between 2022 and 2023, another achievement which puts the service ahead of Facebook, YouTube, and Instagram.
Instagram Popularity
The 4th most popular social media platform worldwide.
2 billion monthly active users, making it one of the top social networks worldwide.
Almost one-third of global Instagram audiences are aged between 18 and 24 years.
Instagram Users by Country
The country with the most Instagram users is India, with almost 363 million users.
The United States has the second most users, with almost 170 million users.
Brazil has the third most users, with almost 134 million users.
Instagram User Demographics
49.7% of Instagram users aged 18+ are female and another 50.3% are male.
32% of global Instagram audiences are aged between 18 and 24 years, and 30.6% of users are aged between 25 and 34 years.
6% of users belonged to the 35 to 44 year age group.
Other Instagram Facts
Instagram generated over three billion U.S. dollars in global annual revenue in 2023.
Instagram received a user satisfaction rating of 73 out of a possible 100 points in July 2023, up from 71 points in 2022.
Instagram saw a 7.5 percent growth in users between 2022 and 2023, another achievement which puts the service ahead of Facebook, YouTube, and Instagram.
TIKTOK
TikTok Overview
TikTok is a video-sharing social media app launched in 2017.
Owned by Beijing-based tech company ByteDance.
Available in 158 countries and translated to 57 languages.
TikTok Users
Over 1 billion monthly active users.
23% of internet users use TikTok.
150 million monthly active users in the U.S.
TikTok Downloads
Over 4.1 billion downloads worldwide.
769.9 million downloads in the first 9 months of 2023.
TikTok Revenue
$11.6 billion in ad revenue in 2022.
ByteDance valuation hit $223.5 billion in 2023.
TikTok User Demographics
49.2% of TikTok users worldwide are women.
50.8% of TikTok users worldwide are men.
44.4% of TikTok users in the U.S. are aged 24 or under.
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